Creating a nice product does not necessarily guarantee success. Many businesses fail to craft a unique value proposition and struggle to engage investors, attract customers, and much more.
5 Steps to Building a Compelling Startup Value Proposition
#1. Set Your Target Audience.
Who are you trying to market to?
#2. Outline Customer Pain Points / Issues that need solutions.
What is your target business audience trying to accomplish? What will your potential customers gain from doing business with you?
#3. Determine Unique Differentiators
Are there features you provide that no other competitors can match?
The following Video highlights all these issues: